Meet Laurie
Laurie Reed
Senior Director of Human Factors
Laurie has over 20 years of experience working as a human factors consultant across many verticals, with over 15 years focused specifically on medical devices, life sciences and healthcare products. Laurie has developed human factors standard operating procedures in compliance with IEC 62366-1 and in line with FDA’s human factors guidance, and has supported a wide variety of OEMs in complying with these standards. Laurie leads and oversees user research and usability testing efforts across the generative, formative, and summative phases of product development.
She has an extensive background in conducting user studies and a constant desire to understand human behavior and advocate for users. Laurie holds a B.A. in Engineering Psychology from Tufts University, serves on the Tufts Human Factors Advisory Panel, and has authored numerous human factors publications over the course of her career.
Based in New Hampshire, Laurie likes to travel, wakeboard, snowboard, do yoga, play word games, and go boating.
Areas of Expertise
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Medical device HF regulatory compliance
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User research design
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Study moderation
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Heuristic review
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Data analysis and analytical writing
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Training clients on HF methods
“A user interface is like a joke. If you have to explain it, it’s not that good”
~ Martin LeBlanc
Publications & Presentations
Judging a Book by its Cover: Assessing Sterile Barrier Packaging Systems
Reed, L. and Hemmelmann, J. (2024)
Presentation to the 13th Annual International Symposium on Human Factors and Ergonomics in Healthcare
Don't Underestimate the Value of Task Analysis
Reed, L. (2022)
Presentation to the 10th Annual International Symposium on Human Factors and Ergonomics in Healthcare
On Your Best Behavior: Applying the Science of Behavior Change to Medical Device Design
Reed, L. and MacNamee, K. (2020)
Presentation to the 8th Annual International Symposium on Human Factors and Ergonomics in Healthcare
An Exploration of Innovations in Patient Compliance and Adherence
Reed, L. and Gunther, L. (2019)
Presentation as part of a Business Review Webinar.
Reed, L. and Berry, K. (2018)
Presentation to the 7th Annual International Symposium on Human Factors and Ergonomics in Healthcare
Understanding the Central Sterile Use Environment and Reprocessing Challenges
Reed, L. and Kwinn, C. (2015)
Presentation to the 4th Annual International Symposium on Human Factors and Ergonomics in Healthcare
Medical Device Reprocessing Challenges
Reed, L. and Kwinn, C. (2015)
MassMedic Webinar presentation
Medical Simulation Centers: Selection and Tips from the Field
Reed, L. and Pellegrino, L. (2013)
Presentation to the 2nd Annual International Symposium on Human Factors and Ergonomics in Healthcare
The Rise of Mobile Health and the Importance of Human Factors
Reed, L. (2012)
Article written for MEDdesign's Blog.